Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023

Pemanfaatan Sosial Media dalam Meningkatkan Exposure Brand dan Manajemen Usaha Hidoponik Hara House

Almer Rasyid (Universitas Merdeka Malang)
Muhammad Rizki Firdaus (Universitas Merdeka Malang)

Article Info

Publish Date
21 Apr 2023

Abstract

Making hydroponic plants is an easy and fun activity. This activity can also be done outdoors or indoors. Hara House has been a hydroponics business since 2020 in Malang City which has tremendous potential in supporting government programs related to food security. However, the limitations of the distribution network due to decreased demand due to the Covid-19 pandemic and the lack of optimal promotion through social media. The purpose of this community service is to assist our partner in market expansion by optimizing sosial media as a means of promotion. The proposed results indicate that partners able to optimize social media such as Instagram and Facebook as promotional media for market expansion to gain more profits.

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Journal Info
Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Website

Abbrev

PPM

Publisher

Universitas Nusantara PGRI Kediri

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...