International Journal Of Science, Technology & Management (IJSTM)
Vol. 4 No. 2 (2023): March 2023

Online Consumer Product Purchasing Behavior Post Covid-19

Endang Sungkawati (Management Study Program, Wisnuwardhana Universty, Indonesia)
Roy Anugerah (Management Study Program, Wisnuwardhana Universty, Indonesia)
Marsha Almira Mardhiyah (Management Study Program, Wisnuwardhana Universty, Indonesia)

Article Info

Publish Date
30 Mar 2023

Abstract

The rapid development of technology in the world has led to changes in culture and daily habits, making internet access easier. The internet has brought great changes to all aspects of life, particularly within the development of the business and marketing world, in line with the increasing number of internet users causing many companies to change the structure of people's shopping to be made online. This study aims to determine the effect of price, trust, convenience and security of online internet purchasing decisions both partially and simultaneously. This research was conducted using quantitative research methods. The analysis technique used in this research is multiple linear regression. The results shows partially that the convenience variable had a positive and significant effect on online purchasing decisions, while the price, trust, and security variables had either no or little significance on online purchasing decisions. Simultaneously, it is known that the variables of price, trust, convenience, and security has a positive and significant effect on online purchasing decisions.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal Of Science, Technology & Management (IJSTM)
Website

Abbrev

ijstm

Publisher

CV. Inara

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Description

International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and ...