Guna Sewaka
Vol 2 No 1 (2023)

PENGAMBILAN KEPUTUSAN WISATAWAN DIMENSI BUDAYA UNCERTAINTY AVOIDANCE

I Made Ngurah Oka Mahardika (Institut Agama Hindu Negeri Gde Pudja Mataram)

Article Info

Publish Date
14 Feb 2023

Abstract

The purpose of this article is to analyze the decision-making process of tourists when visiting culturally-based tourism objects. The approach chosen is to use a literature review. When choosing a destination, tourists are strongly influenced by Hofstede's cultural aspects. Cultural dimensions consist of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation. To avoid uncertainty, tourists tend to choose cultural destinations where they feel safe, comfortable and risk-free. Moreover, the motivations of tourists to decide to visit a tourist destination are strongly influenced by push and pull factors.

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Journal Info
Guna Sewaka
Website

Abbrev

GSJ

Publisher

Institut Agama Hindu Negeri Gde Pudja Mataram

Subject

Decision Sciences, Operations Research & Management

Description

Guna Sewaka is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of management studies, there are accounting, marketing management, human resources development, operational management, financial management, ...