Indonesian Journal of Economics and Management
Vol 3 No 2 (2023): Indonesian Journal of Economics and Management (March 2023)

Sentiment Analysis Against Digital Payment “GoPay”, “OVO”, “DANA”, and “ShopeePay” Using Naïve Bayes Classifier Algorithm

Lorenza Julia Ningri (Department of Economics, Faculty of Economics and Business, Andalas University, Padang, Indonesia)
Masyhuri Hamidi (Department of Economics, Faculty of Economics and Business, Andalas University, Padang, Indonesia)
Fajri Adrianto (Department of Economics, Faculty of Economics and Business, Andalas University, Padang, Indonesia)

Article Info

Publish Date
30 Mar 2023

Abstract

Financial technology is a term used by companies that offer technological innovations in the financial sector. One of the products from Fintech is digital payments. The purpose of this study is to analyze the sentiment of digital wallet services using the Twitter social media. The digital wallets taken in this study are Gopay, Ovo, Dana, and ShopeePay. This research uses the Naïve Bayes Algorithm classification method. Comment data was taken from Twitter social media which were divided into two sentiment classes, namely positive sentiment and negative sentiment. The results of this study are the most widely accepted positive sentiment among the four digital wallets is ShopeePay, the most widely received negative sentiment among the four digital wallets is Dana. Customers who have skills in using digital payments can be grouped as Well Literate in financial literacy.

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Journal Info
Indonesian Journal of Economics and Management
Website

Abbrev

ijem

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Economics and Management (IJEM) is a journal published by the Accounting Department of Politeknik Negeri Bandung, Indonesia. IJEM (Online ISSN: 2747-0695) published thrice a year (March, July, and November). The journal invites scholars, practitioners, and researchers to submit ...