Jurnal Manajemen Bisnis dan Kewirausahaan
Vol. 3 No. 01 (2023): March

The Influence of Product Quality, Perceived Price and Brand Image Regarding the Purchase Decision of Specs Soccer Shoes

Pandu Ardi Wijanarko (Unknown)
Dicky Wisnu (Unknown)
Ardik Praharjo (Unknown)

Article Info

Publish Date
31 Mar 2023

Abstract

This study aims to examine and analyze the effect of product quality on purchasing decisions, perceived price on purchasing decisions, and brand image on purchasing decisions. The population in this study is the consumers of Specs soccer shoes with a sample size of 100 consumers. The sampling technique uses accidental sampling. Data collection techniques in this study used a questionnaire. The analytical tool in this study uses scale range and multiple linear analysis. Based on the test results, this study concluded that product quality, perceived price, and brand image had a positive and significant effect on purchasing decisions. Product quality had a dominant effect on purchasing decisions for Specs soccer shoes.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jamanika

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jamanika is open access journal that published both quantitative and qualitative research articles related to the fields of management and entrepreneurship. Subjects suitable for publication include the following fields: - Finance Management - Operation Management - Human Resource Management - ...