ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Vol. 3 No. 3 (2023): Maret 2023

Hubungan Kualitas Layanan, Pengalaman Konsumen, Kepuasan Konsumen, dan Loyalitas Konsumen: Model Konseptual

Friska Mastarida (Universitas Bina Nusantara, Jakarta)

Article Info

Publish Date
30 Mar 2023

Abstract

The purpose of this article is to build a conceptual model, the status of each variable, and hypotheses. This article describes the variables that affect consumer loyalty. This study uses a qualitative research design through causal-explanatory techniques. The research findings found that the more emotional the consumer's experience is which is influenced by the consumer's value for carrying out purchasing activities, the stronger the desired level of customer satisfaction and loyalty will be. This area of research requires a great deal of attention, both theoretically and empirically, to analyze and develop new antecedents of consumer loyalty. This article provides a complete framework regarding the importance of analyzing and evaluating consumer behavior from pre-purchase, in purchase and post-purchase.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Website

Abbrev

arbitrase

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. ...