Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 2 No. 4 (2023): April 2023

“Green Marketing”An Analysis of Strategy Approach, Challenges, and Opportunities for Business (Study Literature Review)

Helena Louise Panggabean (Universitas Mohammad Husni Thamrin, Jakarta)
Sutrisno (Universitas PGRI Semarang, Jawa Tengah)
Josua Panatap Soehaditama (Institut Keuangan Perbankan dan Informatika Asia Perbanas, Jakarta)
Wenny Desty Febrian (Universitas Dian Nusantara, Jakarta)
Lira Agusinta (Institut Transportasi dan Logsitik Trisakti, Jakarta)
Ryan Firdiansyah Suryawan (Sekolah Tinggi Penerbangan Aviasi, Jakarta)

Article Info

Publish Date
30 Apr 2023

Abstract

The purpose of this article is to provide literature for a comprehensive understanding of eco-friendly and sustainable marketing in addition to the questions at hand. This qualitative study used a mini-review approach to achieve our research objectives. The green marketing mini-evaluation was done by reading and analyzing dozens of peer-reviewed journal articles. The first table contains information about the title of the article, author, publisher and year of publication The results of this study with proof and true corroboration that the concept of green marketing has been used in various business organizations with various gaps and phenomena.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...