International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Vol. 3 No. 2 (2023): International Journal of Global Accounting, Management, Education, and Entrepre

SEGMENTATION AND POSITIONING STRATEGY AT SDIT ROBBANI BANJARBARU

Siti Muzalifah (UIN Antasari)
Muhammad Taqiyyuddin (UIM Antasari)



Article Info

Publish Date
29 Apr 2023

Abstract

This study discusses the segmentation and positioning of educational services at SDIT Robbani Banjarbaru with the aim of knowing the implementation of the segmentation and positioning of Islamic education institutions. This research is a qualitative research with the main target of all school members who are involved in the marketing process. data collection using interview method. The results of this study indicate that: (1) SDIT Robbani Banjarbaru determines market segmentation by applying several segmentation approaches, namely: (a) demographic segmentation; (b) geographic segmentation; (c) psychographic segmentation; and (d) psychological segmentation. (2) SDIT Robbani Banjarbaru determines the positioning of its educational services in the academic and non-academic fields as well as by developing a "child-friendly and brain-friendly" brand. Market segmentation is the first thing that must be done by schools to achieve optimal marketing results, followed by positioning. The position or image formed by the school has a dominant role in influencing public attitudes towards schools.

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Journal Info

Abbrev

ijgame2

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and ...