Jurnal Abdimas Bina Bangsa
Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa

PEMANFAATAN SOSIAL MEDIA DALAM MENGOPTIMALKAN PEMASARAN HASIL UMKM MINYAK KELAPA TORA BEKA DI DESA BEKA KABUPATEN SIGI BIROMARU

Moh. Faldi (Universitas Tadulako)
Mohammad Ega Nugraha (Universitas Tadulako)
Erwan Sastrawan (Universitas Tadulako)

Article Info

Publish Date
04 Apr 2023

Abstract

Beka Village is located in Marawola Subdistrict, Sigi Regency on the Palu Banggayang axis road which has abundant natural products including coconut which is quite dominant so that the people of Beka Village take advantage in making Traditional Coconut Oil named Tora Beka Coconut Oil. However, in this method, the Beka Village Community plays a very important role because this research aims to prosper the Tora Beka Coconut Oil MSME players so that MSME business actors can find out the benefits of selling on social media and can maintain their business longer

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Journal Info
Jurnal Abdimas Bina Bangsa
Website

Abbrev

jabb

Publisher

Universitas Bina Bangsa

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...