Return : Study of Management, Economic and Bussines
Vol. 2 No. 4 (2023): Return : Study of Management, Economic And Bussines

The Relationship Between Service Quality, Perception of Expediency with The Decision of Go-Ride Service Users in Makassar

Ernawati Ernawati (Faculty of Social and Political Sciences, Makassar Islamic University, Indonesia)
Andi Maulani Muchtar (Faculty of Social and Political Sciences, Makassar Islamic University, Indonesia)
Vebby Anwar (STIE Pelita Buana Makassar, Indonesia)
Norhaedah Norhaedah (Faculty of Social and Political Sciences, Makassar Islamic University, Indonesia)

Article Info

Publish Date
20 Apr 2023

Abstract

This study aims to analyze the relationship between service quality, perceived utility, and the choices made by go-ride service users in Makassar. The theories used in this study are the service decision theory developed by Kotler and Keller, Davis’s theory of perceived usefulness, and Kotler’s theory of service quality. 50 Makassar go-ride service users were given questionnaires as part of the quantitative study methodology. The Pearson product-moment correlation approach is the one employed for data analysis. The study finds findings that decisions about which services to employ are positively and significantly correlated with both service quality and perceived usefulness.

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Journal Info
Return : Study of Management, Economic and Bussines
Website

Abbrev

return

Publisher

PT. Publikasiku Academic Solution

Subject

Economics, Econometrics & Finance

Description

The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and ...