Management and Economics Journal (MEC-J)
Vol 7, No 1 (2023)

The Influence of Price Fairness, Promotion, and Perceived Ease of Use on the Repurchase Intention

Assyifa Nur Amanda Putri (Universitas Pelita Harapan)
Innocentius Bernarto (Universitas Pelita Harapan)

Article Info

Publish Date
26 Apr 2023

Abstract

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire instrument. Purposive sampling was applied in this study. The sample size was determined to be 400 samples. Questionnaires were distributed to the buyers who had made purchases at Lazada at least twice. Data analysis technique employed the Partial least Square-Structural Equation Modeling (PLS-SEM) approach of the SmartPLS program. The research results reveal that price fairness, promotion, and perceived ease of use have positive effects on the repurchase intention.

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Journal Info
Management and Economics Journal (MEC-J)
Website

Abbrev

mec

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Management and Economics Journal (MEC-J) is a peer-reviewed and open access journal that focuses on management and economics fields. This journal publishes original articles, reviews, and also interesting case reports. Letters and commentaries of our published articles are welcome. Subjects suitable ...