Jurnal Pendidikan Ekonomi (JUPE)
Vol 11 No 2 (2023)

Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi sebagai Dampak Perkembangan E-Commerce

Nurjannah Nurjannah (Universitas Negeri Makassar)
Nurdiana Nurdiana (Universitas Negeri Makassar)
Andi Tenri Ampa (Universitas Negeri Makassar)

Article Info

Publish Date
02 May 2023

Abstract

This study aims to analyze the consumptive behavior of Makassar State University Economics Education students in E-Commerce. This research is a descriptive qualitative research using primary data directly taken from informants by way of observation and interviews. The determination of the sample used was Snowball Sampling with 3 informants from Batch 2022 of the Economics Education Study Program, Faculty of Economics, Makassar State University. The results of the study show that the main reason for Economic Education students class of 2022 to make purchases through e-commerce is due to several things, namely, practicality, many choices and considerations for prices and promos given to the online store.

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Journal Info
Jurnal Pendidikan Ekonomi (JUPE)
Website

Abbrev

jupe

Publisher

Universitas Negeri Surabaya

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi (JUPE), published thrice a year (January, Mei, and September), is a peer-reviewed journal that is managed by the Department of Economic Education, Faculty of Economics, Universitas Negeri Surabaya. JUPE aims to help researchers publish their work for a wider audience. We ...