Journal of Humanities and Social Studies
Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)

DIGITALIZATION AS A MSME MARKET INTEGRATION DEVELOPMENT SERVICE (STUDY IN PATAAN VILLAGE, SAMBENG DISTRICT, LAMONGAN REGENCY)

Nurul Badriyah (Universitas Islam Lamongan)
Mochammad Afif (Universitas Islam Lamongan)
Titin Titin (Universitas Islam Lamongan)
Rivatul Ridho (Universitas Islam Lamongan)

Article Info

Publish Date
29 Nov 2022

Abstract

The development of digitalization technology needs to be utilized by the public to increase productivity both in terms of production and marketing. Efforts to assist the digitalization of technology and the integration of MSME actors can increase market expansion and overall digital application knowledge. The community empowerment effort is used for digitization for market development techniques for the distribution of production and promotion of local products. The methods used in the empowerment process are mapping, data collection and Forum Group Discussion (FGD). As well as making the application center for MSME products. The result of the empowerment is the emergence of 25 food versions of MSME products that are included in the pataan store application, it is hoped that MSME actors will be able to operate digital systems to facilitate the marketing concept of online product distribution. 

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

jhss

Publisher

Universitas Pakuan

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. ...