Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic

Febzi Fiona (Universitas Bengkulu)
Willy Abdillah (Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia)
Sri Adji Prabawa (Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia)
Effed Darta Hadi (Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia)

Article Info

Publish Date
30 Apr 2023

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.

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Journal Info
Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

ABDIMAS

Publisher

Universitas Muhammadiyah Tasikmalaya

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...