Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi
Vol. 22 No. 1 (2023)

Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Pada CV Mutiara Permai Cantika Kosmetik Di Gianyar

Ni Luh Putu Astini (Universitas Ngurah Rai)
Nyoman Dwika Ayu Amrita (Universitas Ngurah Rai)

Article Info

Publish Date
04 May 2023

Abstract

This study aims to determine the effect partially and simultaneously between service quality and product variety on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar. The number of samples was determined by using a non-probability sampling technique of 98 respondents by conducting observations, interviews, questionnaires and literature. The data analysis technique is classical assumption test, multiple linear regression analysis, determination analysis, F-test analysis and t-test analysis. Based on the research results, service quality and product diversity have a positive and significant effect simultaneously and partially on consumer purchasing decisions at CV Mutiara Permai Cantika in Gianyar.

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Journal Info
Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi
Website

Abbrev

wacana_ekonomi

Publisher

Universitas Warmadewa

Subject

Economics, Econometrics & Finance

Description

WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi), ISSN: 2655-9943 (online) 1978-4007 (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of ...