Jurnal Ekonomi dan Perbankan Syariah
Vol 11, No 1 (2023): Journal of Islamic Economics and Banking

Analysis of PIXY Cosmetics Purchase Factors

Tiolina Evi (Faculty of Economics and Business Perbanas Institute)
Ign. Septo Pramesworo (Faculty of Economics and Business Perbanas Institute)

Article Info

Publish Date
08 May 2023

Abstract

The purpose of this study was to analyze the effect of product quality, price and promotion on purchasing decisions of fairy cosmetics. The data used in this study were obtained from primary data using a questionnaire distributed to 100 respondents who use pixy cosmetics who live in Jakarta, which were determined using a purposive sampling technique. The analysis used in this study was multiple linear analysis, which was processed using the SPSS version 25 application. The results showed that product quality had a positive and significant effect on purchasing decisions, Price had a positive and significant effect on purchasing decisions, Motivation had a positive and significant effect on purchasing decisions . The promotion waas the most dominant influence compared to others.

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Journal Info
Jurnal Ekonomi dan Perbankan Syariah
Website

Abbrev

jeps

Publisher

Sekolah tinggi ekonomi islam SEBI

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Perbankan Syariah is a scholarly journal published by Islamic Banking Department, School of Islamic Economics STEI SEBI The JEPS journal has been issued since 2013 and it’s have published twice in a year in April and October. The journal has been publishing scholarly papers ...