Journal of Social Science
Vol. 1 No. 1 (2020): Journal of Social Science

STRATEGY MARKETING OF SHARIA BANKS OF MICRO SHARIA WAKAF IN INCREASING THE NUMBER OF CUSTOMERS (Case Study: Typical Islamic Micro Waqf Bank Kempek Cirebon)

Asih Widyanti (Institut Agama Islam Bunga Bangsa Cirebon)

Article Info

Publish Date
20 Mar 2020

Abstract

This study aims to find out how the implementation ofmarketing at the Sharia Micro Typical Sharia Bank KempekCirebon and marketing strategies used by the Micro WaqfBank in increasing the number of corporate customers. Theresearch method used is a qualitative method. The marketingstrategy used by the Typical Sharia Micro Waqf Bank inKempek Cirebon is to use segmenting, targeting andpositioning. Applying the characteristics of sharia marketingin the form of God, realistic, moral and humanistic. Marketsegments determined by the Micro Islamic Waqf Bank aregeographical segments, demographic segments,psychographic segments, and behavioral segments.Customers at the Micro Islamic Waqf Bank each year haveincreased, which of course this institution continues toincrease turnover. Customers are very interested in theproducts owned by this institution because they have very lowmargins. Islamic Micro Waqf Bank has done a goodmarketing implementation, even has a marketing strategy.The name of the Micro-Islamic Waqf Bank is already greatbecause it carries the name Pondok Pesantren TypicalKempek.Keywords: Marketing Strategy, Micro Islamic Waqf Bank,Customers.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...