Journal of Social Science
Vol. 3 No. 5 (2022): Journal of Social Science

Bibliometric: Social Media Marketing and Adoption in Indonesia

Kezia Arum Sary (Faculty of Social Science and Political Science, Universitas Mulawarman, Indonesia)
Syarifah Hudayah (Faculty of Economics and Business, Universitas Mulawarman, Indonesia)
Zainal Abidin (Faculty of Economics and Business, Universitas Mulawarman, Indonesia)
Yohanes Kuleh (Faculty of Economics and Business, Universitas Mulawarman, Indonesia)

Article Info

Publish Date
03 Sep 2022

Abstract

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...