Jurnal Komunikasi Profesional
Vol. 7 No. 1 (2023)

Embracing the Future of Hotel Hospitality Digital Marketing

Tamzil Yusuf (Universitas Balikpapan)
Yulianti Keke (Institut Transportasi dan Logistik Trisakti)



Article Info

Publish Date
27 Feb 2023

Abstract

Hospitality has been part of our life especially for travel on tourism, since early days of civilization to the current digital age civilization. Hotel Hospitality Digital Marketing gave birth to a lot of aspects from tech to marketing development, from AI tech advancement to Sustainable Marketing. Yet, it’s not enough to embrace the future due to facing pandemic. Therefore, a different method developed during post-pandemic regulation is S-D logic with the aid of customer commitment. While it is good to find a different method, we should also recognize the current struggle of exploitative system in order to embrace the future. There, we could handle human, nature, and AI properly and work towards the future of Hotel Hospitality Digital Marketing.

Copyrights © 2023






Journal Info

Abbrev

jkp

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...