Optimal: Jurnal Ekonomi dan Manajemen
Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen

Dampak Media Sosial Dan Gaya Hidup Terhadap Keputusan Berkunjung Halal Tourism Kota Padang

Selvi Aulia Putri (STIE “KBP” PADANG)
Sophan Sophian (STIE “KBP” PADANG)

Article Info

Publish Date
12 May 2023

Abstract

This study aims to determine the impact of social media and lifestyle on the decision to visit halal tourism in the city of Padang, this research is a quantitative study, the sampling method uses accidental sampling with a total of 108 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that social media has a positive and significant impact on visiting decisions with a t-count value greater than t-table (4.429> 1.659), and lifestyle has a positive and significant impact on employee performance with a t-count value greater than t -table (4.249>1.659).

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Journal Info
Optimal: Jurnal Ekonomi dan Manajemen
Website

Abbrev

optimal

Publisher

Amik Veteran Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...