JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Vol 5 No 1 (2020): APRIL

PENGARUH KOMUNIKASI HORIZONTAL TERHADAP PENINGKATAN PENJUALAN AYAM PENYET SURABAYA JL. DR. MANSYUR

Masliana Tarigan (Universitas Darma Agung)
Emmelia Ginting (Unknown)

Article Info

Publish Date
06 Aug 2021

Abstract

This study aims at determining how horizontal communication affects increasing sales at Surabaya's Penyet Chicken on Jalan Dr. Mansyur Medan. The research method used in this research is quantitative descriptive using the Alpha formula. The population in this research is all employees working at Surabaya's Penyet Chicken, amounting to 29 people and the sample used is total sampling. The results show that there was a low but certain effect between horizontal communication (X) on increasing sales of Surabaya Penyet Chicken (Y).

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Journal Info
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Website

Abbrev

socialopinion

Publisher

Universitas Darma Agung

Subject

Social Sciences

Description

Online ISSN 2720-9822 Print ISSN 2088-835X Social Opinion Journal is a collection of research articles in the field of communication science. This journal is intended to develop and disseminate knowledge and information regarding the scientific field of communication. This journal is published ...