Journal of Entrepreneur and Business
Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business

The Influence of Service Quality and Price on Visitor Satisfaction of Indonesian Indah Mini Park Bird Park

Friska Hotnida Saragih Friska Hotnida Saragih (Universitas Respati Indonesia)
Kwaryanto Rohmawan (Universitas Respati Indonesia)
Nurminingsih (Universitas Respati Indonesia)
Robert Siregar (Universitas Respati Indonesia)

Article Info

Publish Date
19 Feb 2023

Abstract

Indonesia is a religion, ethnicity, and culture, each of which has a very special tourism attraction. So many people love to travel. In addition to being able to relieve fatigue all day at work, you can also gather with family tours that provide good benefits and will be visited by many people. This research uses quantitative methods, this research was conducted in Bird Park (beautiful Indonesian mini park) ). In this study using a sample of 100 respondents from visitors, the data was analyzed using Structural Equation Modeling (SEM). The results of this study are (1) service quality has a significant effect on visitor satisfaction. (2) price has no significant effect on visitor satisfaction (3) service quality has a significant effect on ticket prices for Taman Mini Indonesia Indah Bird Park. Keywords: service quality, price and visitor satisfaction

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Journal Info
Journal of Entrepreneur and Business
Website

Abbrev

joeb

Publisher

Universitas Respati Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Marketing Management Financial Management Business Management Strategic Management ...