Jurnal Manajemen
Vol. 27 No. 1 (2023): February 2023

Understanding Revisit Intention During Covid-19: A Protection Motivation Theory Perspective

Indra Sakti (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, Jakarta, Indonesia)
Dewi Trirahayu (Fakultas Ekonomi dan Bisnis, Universitas Pancasila, Jakarta, Indonesia)
Amelia Oktrivina (Universitas Pancasila, Jakarta, Indonesia)



Article Info

Publish Date
01 Feb 2023

Abstract

This study aims to empirically investigate the influence of destination image, visitor image congruity, and perceived related health issues on revisit intention and the role of perceived risk as moderators in these relationships. We integrated the theory of self-congruity and protection motivation theory to understand post-pandemic travel behaviour further. Using a moderated regression analysis (MRA), data are collected from 402 students from two universities in Jakarta. The results from the study provide that destination image and image congruity are positively related to revisiting intention, while perceived risk has a negative direction. Moreover, perceived risk is essential in the relationship between destination image, image congruity, and revisit intention. These results extend a model for predicting travel behaviour in crisis/pandemic situations, corroborating the earlier studies, and providing practical implications for stakeholders and tourism area managers.

Copyrights © 2023






Journal Info

Abbrev

EJM

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on ...