Jurnal Komunikasi Profesional
Vol. 7 No. 3 (2023)

Digital bank transformation: A content analysis of SEABank

Erni Febrina Harahap (Universitas Bung Hatta)
I Gede Arya Pering Arimbawa (Politeknik Pariwisata Makassar / IHGMA Indonesia)
Ni Luh Ketut Ayu Sudha Sucandrawati (Universitas Mahendradatta)
Tanti Widia Nurdiani (Universitas Islam Raden Rahmat, Malang)
Samuel PD Anantadjaya (IPMI Business School)

Article Info

Publish Date
02 Jun 2023

Abstract

SEABank is the new digital bank that gives offer with benefit to the customers and predicting their customers capacity well. Though conventional bank also have digital system, SEABank and conventional bank have few differences in features and financial cost. Through Krippendorf content analysis, the topic will be explored moderately and easy to read. The fact that the knowledge and capabilities gap between youngsters and elders make this topic functional for different perspective for SEABank and other digital bank users. The content analysis shows us that even in the middle of dynamic in digital bank and conventional bank, financial literacy will be affected.

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Journal Info
Jurnal Komunikasi Profesional
Website

Abbrev

jkp

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...