Jurnal Manajemen Bisnis, Akuntansi dan Keuangan (JAMBAK)
Vol. 2 No. 1 (2023): May, 2023

Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration

Aditya Nirwana (Management Sciience Doctoral Program, Universitas Negeri Malang)
Sudarmiatin (Departement Management, Universitas Negeri Malang)
Melany (Management Sciience Doctoral Program, Universitas Negeri Malang)

Article Info

Publish Date
30 May 2023

Abstract

This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to "summarize" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.

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Journal Info
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan (JAMBAK)
Website

Abbrev

jambak

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Bisnis, Akuntansi dan Keuangan (JAMBAK) is a scientific journal focused on topics related to Management, Business, accounting and finance. JAMBAK publishes high-quality articles, which have never been published online or offline, and has contributed in theory or implementation to ...