MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation
Vol. 1 No. 3 (2020): September

THE EFFECT OF PRICE ON PURCHASE DECISION WITH SERVICE QUALITY AS AN INTERVENING VARIABLE (CASE STUDY ON AMERICAN MEDICAL HEALTH AND SHOP STORE)

Bob Feinberg (America Unversity - USA)
Ian Wooton (University Of Strathclyde – UK)

Article Info

Publish Date
30 Sep 2020

Abstract

In this study, the population was American Medical Health and Shop Store, namely 40 people. Because the target population is less than 100, the sampling technique used is the census method, in which the entire population, totaling 60 Customers of American Medical Health and Shop Store. The results of the first hypothesis research are accepted, meaning that the price variable (X) has a positive and significant effect on service quality (Y1). the second hypothesis is accepted, meaning that price (X) has no significant effect on purchasing decisions (Y2). the third hypothesis is accepted, meaning that Service Quality (Y1) has a positive and significant effect on Purchase Decision (Y2).

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Journal Info
MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation
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Publisher

PT. RADJA INTERCONTINENTAL PUBLISHING

Subject

Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

Description

MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation | ISSN (e): 2986-7754 is a peer-reviewed, open access journal which publishes original research articles and review articles in all areas of nursing and midwifery, research and education. The aim of the journal is to ...