HUMANIS
Vol 27 No 2 (2023)

The Causal Factors of Touristification in the Pura Babakan Area in the Era of Globalisation

Dewa Made Mega Prawira (Universitas Udayana)
Ida Bagus Gde Pujaastawa (Universitas Udayana)
I Wayan Tagel Eddy (Universitas Udayana)

Article Info

Publish Date
28 May 2023

Abstract

The Pura Babakan area is famous for its grandeur of the Pohon Kayu Putih which is a type of Ficus variegata which located in Banjar Bayan, Desa Tua, Tabanan. The purpose of this research is to explain the factors behind the tourisitification of the Pura Babakan area. The research uses critical ethnographic methods with a cultural studies approach. Data collection was carried out using observation, interviews, and literature studies. The results of this study revealed that there were four factors behind the touristification of the Pura Babakan area, namely globalisation factors, market ideology factors, the mythical factor of the success of Bali tourism, and the development of social media.

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Journal Info
HUMANIS
Website

Abbrev

sastra

Publisher

Universitas Udayana

Subject

Arts Humanities

Description

Jurnal online Humanis adalah jurnal ilmiah yang diterbitkan oleh Fakultas Sastra dan Budaya Universitas Udayana. Salah satu indikator kualitas perguruan tinggi ialah diukur dari seberapa banyak karya ilmiah yang dihasilkan dan telah dipublikasikan. Penulisan karya ilmiah harus mencerminkan budaya ...