DeKaVe
Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014

SINERGI EKUITAS, LOYALITAS, MARCOM DALAM MEREK

Endro Tri Susanto (Unknown)

Article Info

Publish Date
01 Jan 2014

Abstract

Creating and building a brand requires a long effort to bring forth. Brand that has built up andestablished businesses need to always be present in the hearts of the audience. The retention of the brand inthe minds of audiences require stratgei that consumers generally do not turn to other brands. Attempt toanswer the question of the building equity and customer loyalty to a brand is a necessity.Keywords: Brand Equity, Loyalty, Marketing Communication.

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Journal Info
DeKaVe
Website

Abbrev

dkv

Publisher

Institut Seni Indonesia Yogyakarta

Subject

Arts Humanities

Description

Jurnal "dekave" diterbitkan oleh Program studi Desain Komunikasi Visual Fakultas Seni Rupa FSR, Institut Seni Indonesia Yogyakarta sebagai media publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang komunikasi visual, yang mencakup: bahasa rupa, budaya visual, desain grafis, multi ...