INTEKNA
Vol 23 No 1 (2023): Jurnal INTEKNA, Volume 23, No. 1, Mei 2023

PENTINGNYA KUALITAS LAYANAN DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN INDIHOME BANJARMASIN

Tarman Effendi (Unknown)
Sari Maharani (a:1:{s:5:"en_US"
s:29:"Politeknik Negeri Banjarmasin"
})
Linda Permanasari (Unknown)

Article Info

Publish Date
31 May 2023

Abstract

This study aims to determine the effect of the quality of Indihome service providers in Banjarmasin on customer satisfaction and loyalty. Quantitative research method used in this study. Questionnaires with a Likert scale were distributed to 99 users of Indihome services in Banjarmasin. The sampling method used was convenience sampling by distributing questionnaires at Indihome outlets, Banjarmasin. The data obtained is then processed using path analysis. The findings of this study indicate that the variables reliability and empathy have a significant effect on customer satisfaction. Furthermore, it was also found that the reliability variable also had a significant effect on consumer loyalty

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Journal Info
INTEKNA
Website

Abbrev

intekna

Publisher

Politeknik Negeri Banjarmasin

Subject

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

Description

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