Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia
Vol. 1 No. 2 (2023): APRIL 2023

PERANCANGAN KAMPANYE SOSIAL TENTANG PENINGKATAN SELF-ESTEEM DALAM MENANGGULANGI STEREOTIPE NEGATIF STANDAR KECANTIKAN FISIK BAGI PEREMPUAN (studi kasus Kota Batam)

Sherinne Chaerunnisa (Institut Teknologi batam)
Muhammad Adi Sukma Nalendra (Institut Teknologi Batam)

Article Info

Publish Date
30 Apr 2023

Abstract

Social media, advertisements, films, and other forms of media often portray women with smooth, white skin, and ideal bodies, giving the perception of beauty standards for women. The comparison with these standards can decrease self-confidence and have negative impacts on women's mental well-being, such as the inability to accept themselves, feeling sad, ashamed, and afraid to interact. A social campaign is required to increase self-esteem in women. The campaign aims to educate women that true beauty is when they recognize themselves, know their qualities, and value them. Moreover, the social campaign also provides important educational benefits for women to understand that true beauty is not just about physical appearance, but also the values within themselves that need to be cherished and maintained.

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Journal Info
Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia
Website

Abbrev

jurnalrupamatra

Publisher

Institut Teknologi Batam

Subject

Arts Humanities Computer Science & IT Other

Description

Jurnal Rupa Matra diterbitkan oleh LPPM-Institut Teknologi Batam, Rupa Matra merupakan publikasi hasil penelitian Dosen, Mahasiswa dan Praktisi pada disiplin keilmuan yang berbasis ilmu estetika, sosial dan teknologi informasi. Dampak dari adanya irisan disiplin desain komunikasi visual oleh ...