Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah
Vol 5, No 2 (2023): Birokrasi dan Pemerintahan di Daerah 11

Strategi Komunikasi Nahdlatul Ulama Dalam Meningkatkan Eksistensinya Sebagai Organisasi Kemasyarakatan Berbasis Islam Pengikut Ajaran Hadratus Syeikh Hasyim Ashari

Awan Dharmawan (Universitas Sultan Ageng Tirtayasa)
Titi Stiawati (Universitas Sultan Ageng Tirtayasa)
Ipah Ema Jumiati (Universitas Sultan Ageng Tirtayasa)
Ayununing Budiati (Universitas Sultan Ageng Tirtayasa)

Article Info

Publish Date
26 May 2023

Abstract

This study aims to analyze how the Communication Strategy carried out by Nahdlatul Ulama as an Islamic-based Community Organization Followers of the Teachings of Hadratus Syeikh Hasyim Ashari in increasing its existence. In this research a qualitative descriptive approach was used. Solving problems related to strategy is by using the SWOT Analysis Approach. Observations were carried out by conducting interviews with 4 informants who knew the problem. From the observations made, all of them show that the Communication Strategy carried out by Nahdlatul Ulama as an Islamic-based Community Organization Followers of the Teachings of Hadratus Syeikh Hasyim Ashari Service by attaching photos or pictures of Hadratus Syeikh Hasyim Ashari on billboards, banners and flyers for various kinds of events, is a strategy that effective according to the expected goals and in accordance with the function and theory of communication.

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Journal Info
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah
Website

Abbrev

ministrate

Publisher

Universitas Islam Negeri Sunan Gunung Djati Bandung

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Ministrate: Jurnal Birokrasi dan Pemerintah Daerah is an open access scholarly peer-reviewed journal written in either Indonesia or English which invariably publishes three times per a year in March, July, and November. Ministrate encourages academicians, researchers, professionals, and ...