Business Innovation and Entrepreneurship Journal
Vol 5 No 1 (2023): Business Innovation and Entrepreneurship Journal (February)

A Bussiness Development of a Coffee Plantation Business Model Using the Tripple Layer Business Model Canvas

Widya Weullas (University of Education Indonesia)
Mokh. Adib Sultan (Universitas Pendidikan Indonesia)
Chairul Furqon (Universitas Pendidikan Indonesia)

Article Info

Publish Date
08 Jun 2023

Abstract

This study aims to (1) find out the general description of the Java Frinsa Estate company, (2) formulate a strategy using SWOT analysis, and (3) make business model development proposals using the triple-layer business model canvas. This type of research is qualitative research. This study's primary data source came from observations and informants with stakeholders at Java Frinsa Estate. Secondary data was obtained from various literature and related research results. The data collection techniques used observation, interviews, and documentation carried out. The study results show that the company is in a progressive quadrant I position for business development.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...