Coopetition : Jurnal Ilmiah Manajemen
Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen

Analisis Variabel Pengaruh Terhadap Loyalitas Penumpang Lintas Penyeberangan Ketapang – Lembar

Riska Angga Dewi (Politeknik Transportasi Darat Indonesia – STTD Bekasi)
Yenita Yenita (Universitas Tarumanagara)

Article Info

Publish Date
13 Jun 2023

Abstract

The Ketapang-Lembar crossing will begin operations in April 2021. The construction of this crossing is intended to reduce the Gilimanuk-Denpasar traffic density and unravel the Padang Bai-Lembar crossing density. This research uses a quantitative method where the SmartPLS 3.0 application is used as a data analysis tool. Purposive sampling was the method used to collect data, and the sample was selected based on respondents who had used border transportation services at the Ketapang-Lembar crossing so that respondents had a general understanding of how to answer the questionnaire questions. The findings show that safety variables have the strongest influence on both customer satisfaction and loyalty when compared to comfort and reliability.

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Journal Info
Coopetition : Jurnal Ilmiah Manajemen
Website

Abbrev

coopetition

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Coopetition : Jurnal Ilmiah Manajemen (E-ISSN : 2615-4978, P-ISSN : 2086-4620) adalah jurnal ilmiah bidang manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia, yang semula dua kali dalam setahun, menjadi tiga kali dalam setahun yaitu bulan Maret, ...