Indonesia Accounting Research Journal
Vol. 9 No. 3 (2022): Maret: Auditing, Finance, Accounting, Management

Cik Puan Pekanbaru's traditional market management strategy in dealing with the existence of a super market

Septiani Septiani (State Islamic University of Sultan Syarif Kasim Riau Pekanbaru, Indonesia)

Article Info

Publish Date
30 Mar 2022

Abstract

The results of this study explain that the development of the Cik Puan Pekanbaru Traditional Market faces the existence of a Super Market: Not Developing, it is caused by the position of Traditional Market Traders getting squeezed, being run over by unbalanced Business competition, where Super Market is a comfortable place to shop, while the position of Traditional Market Traders Miss Puan Pekanbaru is rundown, dirty. Cik Puan Pekanbaru's Market Management Strategy, in the form of actions that must be taken by the Managers of the Pekanbaru Cik Puan Traditional Market, so the business strategy is important so that the Cik Puan Traditional Market Trading business can survive even in the face of competition. In addition to meeting economic needs, it also reduces unemployment and poverty.

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Journal Info
Indonesia Accounting Research Journal
Website

Abbrev

Accounting

Publisher

Institute of Accounting Research and Novation

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Indonesia Accounting Research Journal (IACRJ) embraces a range of methodological approaches in identifying and solving significant prioritised accounting issues. Submissions are encouraged across all areas on accounting, finance and cognate disciplines. It is strongly recommended that authors ...