Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Vol 7 No 2 (2023): Edisi Mei - Agustus 2023

STRATEGY FOR INCREASING THE FUNDRAISING OF CURRENT ACCOUNT PRODUCT AT PT BANK XYZ KCP A MEDAN

Intan, Anni (Unknown)
Sembiring, Meilita Tryana (Unknown)
Nazaruddin, Nazaruddin (Unknown)

Article Info

Publish Date
08 Jun 2023

Abstract

Business competition in the domestic and international markets is increasingly competitive in the current era of globalization and digitalization where every company is required to be able to meet consumer needs and strive to create a product that has advantages and is different from its competitors. The banking services industry in the future will face increasing, varied and dynamic challenges. This challenge has had a more significant impact since the Covid-19 pandemic due to the large-scale social restriction policy imposed by the government. The banking services industry must face structural challenges such as business scale and banking competitiveness, economic developments and changes in people's economic behavior that have shifted to digital finance.

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Journal Info
Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Website

Abbrev

mea

Publisher

SEKOLAH TINGGI ILMU EKONOMI MUHAMMADIYAH BANDUNG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen, Ekonomi dan Akuntansi (MEA) Diterbitkan oleh Lembaga Penelitian & Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (STIE) Muhammadiyah Bandung dimaksudkan sebagai media informasi dan forum pengkajian bidang ilmu Akuntansi, Manajemen, Bisnis dan Ekonomi. Jurnal ini berisikan ...