Journal of Entrepreneur, Business and Management
Vol 1, No 1 (2023): Journal of Entrepreneur, Business and Management

CUSTOMER SATISFACTION FROM PRICE AND PRODUCT QUALITY ASPECT (Case Study on Retail Traders in Daya Grocery Stores)

Mariani Alimuddin (Faculty of Economics and Digital Business, Megarezky University)
Ifah Finatry Latiep (Faculty of Economics and Digital Business, Megarezky University)

Article Info

Publish Date
06 May 2023

Abstract

This study aims to determine the effect of price and product quality on consumer satisfaction at wholesalers of Daya Wholesale Market stores partially or simultaneously. The type of research used in this study is causal associative research because it analyzes causal relationships. The results showed that price and product quality had a significant effect on consumer satisfaction who shopped at the retail merchants of Pasar Daya Wholesale stores either partially or simultaneously

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Journal Info
Journal of Entrepreneur, Business and Management
Website

Abbrev

jebm

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Entrepreneur, Business and Management is an open access and peer-reviewed academic journal, which is published by Amkop Business School. This Journal is created for publication from the result of research in management, business and entrepreneurship topics. Our Journal have been listed on ...