<![CDATA[This research and development was conducted with the purpose to obtain an interactive e-flipbook using the conceptual change strategy that is feasible to use for reducing student misconceptions on the topic of reaction rates. The feasibility was assessed based on the category of validity, practicality, and effectiveness. This study utilized Research and Development (R&D) method with the ADDIE model consisting of the analysis, design, development, implementation, and evaluation. However, the focus of this study was limited to the stage of development. The observations were carried out on 15 students of SMA Negeri 1 Puri who had misconceptions about the sub-concept of the definition of reaction rates, surface area factor, temperature factor, and catalyst factor. The details of experimental results include: The validation data obtained a mode score of ≥4 in each aspect of both content and construct validity, categorized as valid; the practicality data collected from the questionnaire responses of the students yielded a percentage of 91.3%, categorized as highly practical. Similarly, the observation result of student activities achieved a percentage of 91.54%, also categorized as highly practical; The effectiveness data achieved a percentage of 88% for the shift from misconceptions to conceptual understanding, categorized as highly effective. According to the result regarding validity, practicality, and effectiveness, the interactive e-flipbook with conceptual change strategy is feasible to reduce student misconceptions in the topic of reaction rates, due to its compliance with the standards of validity, practicality, and effectiveness.   ]]>
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