Indonesian Journal for Social Responsibility
Vol. 5 No. 01 (2023): June 2023

Pengembangan Usaha UMKM Kemplang Panggang UMMI Melalui Implementasi Komunikasi Pemasaran

Helmita, Helmita (Unknown)
Misnawati, Desy (Unknown)
Desi Kusmindari, Christofora (Unknown)

Article Info

Publish Date
27 Jun 2023

Abstract

This community service aims to develop Micro, Small, and Medium Enterprises (MSMEs) Kemplang Panggang UMMI development through marketing communication in Bandar Lampung so that MSME products can be more widely known in the market through digital marketing communication using social media accounts. Based on the results of the interviews, it shows that these MSMEs have not implemented marketing communications using technology. This condition causes MSME products not yet known to a wide audience because they are still limited in marketing their products. The implementation methods carried out are training such as lectures, tutorials, questions and answers, also monitoring and evaluation. After counseling and mentoring, MSME actors understand how to develop MSMEs through the implementation of marketing communications through social media accounts that are loved by the community so that they are expected to expand the marketing of MSME products and further develop these MSMEs.

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Journal Info
Indonesian Journal for Social Responsibility
Website

Abbrev

IJSR

Publisher

Universitas Bakrie

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

Description

Indonesian Journal of Social Responsibility (IJSR) e-ISSN 2685-3833 is an Open Access Journal that publishes scientific articles of community service research and policy analysis focuses on the fields of (1) community services, empowerment and entrepreneurships; (2) application of science and ...