JURMA : Jurnal Program Mahasiswa Kreatif
Vol 7 No 1 (2023): Juni 2023

Income Recovery of Metal Craftsmen Affected by Covid 19 in Bogor District

Bayu Adhi Prakosa (Universitas Ibn Khaldun)
Meita Arifany (Universitas Ibn Khaldun)
Ade Hendri Hendrawan (Universitas Ibn Khaldun)
Andi Eko Kristus Pramuko (Universitas Ibn Khaldun)



Article Info

Publish Date
31 May 2023

Abstract

Increasing cases of COVID-19 are affecting metal craftsmen in small and medium enterprises in Tarikolot Village, Bogor Regency, Indonesia. There is growing research on the use of E-Commerce platforms. But in this study, in Tarikolot Village, Bogor, there is no research on village E-Commerce in marketing products from metal craftsmen. Through in-depth interviews, this research aims to uncover this assumption. How will this situation become more productive? Where, how, to what degree and for what reasons can metalworkers affected by COVID-19 use Village E-Commerce. This research gives researchers and practitioners an idea whether E-Commerce applications can be extended to metal craftsmen or even general affected craftsmen. This research builds a web-based Village E-Commerce application architecture through a descriptive research approach by analyzing the results of questionnaires and interviews. This research uses a descriptive model with data sources being in-depth interviews and a scale of E-Commerce business usage in marketing metal products. The importance of this research is the idea of designing a website-based E-Commerce application for managing metal craftsmen products. There are about 400 more metal craftsmen and 200 more metal craftsmen affected by COVID-19. The findings illustrate to researchers and practitioners that the application of E-Commerce can be expanded to improve marketing and market expansion of village metal crafts.

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Journal Info

Abbrev

pkm-p

Publisher

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

PKM-P UIKA Bogor Journal is an electronic journal that publishes articles of Student Creativity Program (Program Kreativitas Mahasiswa) in the field of ...