Jurnal Bingkai Ekonomi (JBE)
Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)

Loyalitas Konsumen: (Relationship Marketing Herbalife Semarang)

Amin Kuncoro (Unknown)
Iwan Suwarso (Unknown)
Ratih Hesty P (Unknown)
Iwan Gunawan (Unknown)

Article Info

Publish Date
08 Feb 2021

Abstract

The purpose of this research is to analyze the relationship between marketing and consumer satisfaction Herbalife in Semarang. The research design used quantitative descriptive using primary data. The research sample is consumers who use products from Herbalife in Semarang who may be 157 respondents. Analysis using multiple partial regression. The results explain that consumers who use Herbalife products in Semarang are loyal because of the emotional closeness factor with fellow users or members. In addition, consumer loyalty increases because of the role of relationships that are strengthened by the benefits of Herbalife products which are indeed beneficial for health.

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Journal Info
Jurnal Bingkai Ekonomi (JBE)
Website

Abbrev

jbe33

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

https://itbsemarang.ac.id/sijies/index.php/jbe33/about Jurnal Bingkai Ekonomi (JBE) is a scientific journal in the field of economics which is published by the Publishing Division of Sekolah Tinggi Ilmu Ekonomi (STIE) AKA Semarang. Jurnal Bingkai Ekonomi is a scientific journal to publish and ...