Jurnal Nusantara Berbakti
Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti

Rebranding Cesky Cookies Sebagai Inovasi UMKM Berkelanjutan Di Kelurahan Gunung Anyar Tambak

Alief Abdullah Faqih (Universitas Pembangunan Nasional ‘Veteran’ Jawa Timur)
Sugito Sugito (Universitas Pembangunan Nasional ‘Veteran’ Jawa Timur)

Article Info

Publish Date
23 Jun 2023

Abstract

Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers

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Journal Info
Jurnal Nusantara Berbakti
Website

Abbrev

jnb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

Pengabdian masyarakat Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat ...