East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 2 No. 6 (2023): June 2023

The The Effect of Location, Personal Selling and Price Perception on Consumer Purchasing Decision in Property Company, North Bekasi District

Andrian (Universitas Bhayangkara Jakarta Raya)
Neng Siti Komariah (Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
29 Jun 2023

Abstract

This study aims to determine the effect of location, personal selling and price perception of consumer purchasing decisions at PT. Symbol Nusantara Land housing. This type of research is quantitative. The population in this study amounted to 50 people. Sampling technique using saturated sampling technique. The sample in this study amounted to 50 respondents. Data collection techniques by distributing questionnaires through Google Form. Hypothesis testing in this study using Multiple Linear Regression analysis. The research subjects are consumers who have ordered and who have occupied a housing unit at PT. Symbol Nusantara Land. The results of this study indicate that the variables of Location, Personal Selling and Price Perception partially and simultaneously have a significant and positive effect on the Purchasing Decision variable.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...