E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 3 No 1 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)

PENGARUH NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus di Toko NN Garut)

Moch Hadiyan Al Gibrani hadiyan (UNIVERSITAS GARUT)
RAMAYANI YUSUF (Universitas Garut)

Article Info

Publish Date
31 Mar 2023

Abstract

The growth of business actors in Indonesia, which is currently increasing rapidly, can be a challenge or a threat for other business actors to win the competition in the market. The purpose of this research is to test empirically the effect of customer value on customer satisfaction. The object used is the Garut NN Shoe Store with a sample of 100 customers in the Garut area using a purposive sampling technique. The questionnaire given to each respondent uses a Likert scale measurement. Research using linear regression as a method of data analysis. The results showed that customer value has a positive effect and has a strong relationship to customer satisfaction

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Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...