Jurnal Cakrawala Ilmiah
Vol. 2 No. 10: Juni 2023

ANALISIS PENGARUH PRICE, LOCATION, SERVICE DAN WORD OF MOUTH TERHADAP CUSTOMER SATISFACTION PADA HOTEL MERLIN DENGAN PURCHASE DECISION SEBAGAI VARIABEL INTERVENING

Lily Purwianti (Universitas Internasional Batam)
Jacky (Universitas Internasional Batam)
Louis Hernandez (Universitas Internasional Batam)
Bendi Safero (Universitas Internasional Batam)

Article Info

Publish Date
23 Jun 2023

Abstract

The research aims to analyze the effect of price, location, service quality, and electronic word of mouth (e-WOM) on customer satisfaction mediated by purchasing decisions. The sample criteria taken in this study were the people of Batam who frequently visited the Merlin Hotel and had the intention to recommend it to other consumers. In this study using a model with 22 questions, the number of respondents for this research sample was 150 respondents. The research findings show that there is a significant positive influence between the location, service, price and e-wom variables on the mediating variable of purchasing decisions. In addition, it was found that there was a significant positive influence between location, service, price and e-word variables on customer satisfaction mediated by purchasing decisions.

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Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Digitalisasi eknomi menembus batas wilayah negara dan kedaulatan ekonomi yang dapat saja menjadi peluang atau ancaman. Digitalisasi tidak bisa dihindari, tetap permsalahan utamanya adalah bagaimana negara ini harus dapat merumuskan kebijakan agar masyarakat kita jangan hanya menjadi sapi perahan ...