Jurnal Pengabdian Masyarakat Teknologi Pertanian
Vol 2, No 1 (2023)

Sosialisasi dan Pelatihan Pemasaran Berbasis Digital Dengan Menggunakan Media Sosial pada Kelompok Tani Desa Botumoputi Kecamatan Tibawa

Yanti Saleh (Universitas Negeri Gorontalo)
Ramlan Mustafa (Universitas Negeri Gorontalo)
Milawaty Ismail (Universitas Negeri Gorontalo)
Nurul Wakhidah (Universitas Negeri Gorontalo)
Soraya Panigoro (Universitas Negeri Gorontalo)
Moh Fais Ponto (Universitas Negeri Gorontalo)



Article Info

Publish Date
28 Jun 2023

Abstract

ABSTRACTCorn is the most productive cereal crop in the world besides rice and wheat. Plants that can grow in high temperature areas, and cob maturation is determined by the accumulated heat obtained by the plant. Corn (Zea mays L.) is a single seed plant (monocotyledon) with rough stems ranging from 0.6 to 3 m and is a seasonal plant with an age of approximately 3 months. Botumoputi Village is one of the villages that has the largest corn producer in the Tibawa sub-district. There are 15 groups of corn farmers in the village and among them there are rice corn farmers. The results of the corn harvest are mostly sold directly without any processing into further products. Due to the lack of knowledge and knowledge they have, the harvest only flows in the market. Because marketing problems are so-so, there is a need for socialization and digital marketing training. The purpose of these activities is to provide insight and knowledge of skills and increase work creativity. Activities carried out in the hall of Botumoputi Village involved some members of the community, heads of farmer groups, PKK women and village officials. In its implementation using sustainable extension methods. The hope that can be achieved from this activity is that the people of Botumoputi Village can be more creative and can work to increase family economic income through internet networks. Keywords; marketing, corn, social media

Copyrights © 2023






Journal Info

Abbrev

jpmtp

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

This journal publishes community service reports in the field of: postharvest process and technology; food commodities, food processing; food process engineering; interaction of machinery and food materials; chemical and functional food; biochemistry and food microbiology; nutrition and health; ...