Journal of Economic and Business Education
Vol 1, No 1 (2023)

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Sumber Alfaria Trijaya Tbk.

Riska Jangko (Economic Education Department, Universitas Negeri Gorontalo.)
Raflin Hinelo (Management Department, Universitas Negeri Gorontalo)
Abdulrahim Maruwae (Economic Education Department, Universitas Negeri Gorontalo.)
Meyko Panigoro (Economic Education Department, Universitas Negeri Gorontalo)
Melizubaida Mahmud (Economic Education Department, Universitas Negeri Gorontalo)
Maya Novrita Dama (Economic Education Department, Universitas Negeri Gorontalo.)

Article Info

Publish Date
28 Jan 2023

Abstract

It employed a quantitative approach with a survey research method. The data used were primary data obtained from distributing questionnaires to customer at PT. Sumber Alfaria Trijaya Tbk, Dumoga Timur Subdistrict, Bolaang Mongondow Regency, with a total sample of 32 respondents. The research finding depicted that service quality had a positive and significant effect on costumer satisfaction, which meant that the better the service quality provided by PT Sumber Alfaria Trijaya Tbk, Dumoga Timur Subdistrict, Bolaang Mongondow Regency, the better the costumer satisfaction who shop at the company. The coefficient of determination research was equal to 74.3% which meant that the variability of customer satisfaction could be explained by the service quality of 74,3%.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
233.981 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Economic and Business Education
Website

Abbrev

JEBE

Publisher

Universitas Negeri Gorontalo

Subject

Economics, Econometrics & Finance Education

Description

ournal of Economics and Business Education considers research articles - Research in Economics, Accounting, Management and Economic Education. Such as Microeconomics, Macroeconomics, Development Studies, Behavioral Economics, Human Resource Management, Finance, Leadership Management, Marketing, ...