At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Vol 9, No 1 (2023): JUNI 2023

Consumer Purchasing Intention In The Marketplace Based On The Use Of Vouchers, Pay Later, Flash Sale, And Cash On Delivery (Cod)

Lorena Dara Putri Karsono (Institut Agama Islam Negeri Kudus)
Bayu Tri Cahya (Institut Agama Islam Negeri Kudus)
Nur Choridah (Institut Agama Islam Negeri Kudus)

Article Info

Publish Date
30 Jun 2023

Abstract

This article explains consumer purchase intention related to vouchers, pay later, flash sales, and cash on delivery (COD). This article uses a type of field research with a quantitative survey approach. The object of this research is youth in Kudus who use the marketplace. The population in this study is not known with certainty, so it uses the Cochran approach to know the sample and get as many as 96 respondents with a purposive sampling technique. Data collection methods used questionnaires, then the data obtained were processed using IBM Statistics. Data analysis techniques used hypothesis testing multiple regression. The results of this study partially show that vouchers, flash sales, and COD positively affect consumer buying interest, and partially paying later does not affect consumer purchase intention.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Website

Abbrev

attijaroh

Publisher

Institut Agama Islam Negeri Padangsidimpuan

Subject

Economics, Econometrics & Finance

Description

FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the ...