Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat

Fostering Florists in Bangun Sari Lama Village, Tanjung Morawa District, Deli Serdang Regency in Utilizing Social Media as an Effort to Increase Market Share

Alwi Dahlan Ritonga (Universitas Sumatera Utara)
Muryanto Amin (Universitas Sumatera Utara)
Agnes Junita (Universitas Sumatera Utara)
Anggi Sefira Irwani Putri (Universitas Sumatera Utara)
Ericka Septeany Sitinjak (Universitas Sumatera Utara)
Hansel Alif Kurniawan (Universitas Sumatera Utara)
Mera Bella (Universitas Sumatera Utara)
Mutiara Melanie (Universitas Sumatera Utara)
Putri Adelia Br Ginting (Universitas Sumatera Utara)

Article Info

Publish Date
26 Jun 2023

Abstract

The florists in Bangun Sari Lama Village are still very dependent on the traditional model of selling which requires direct interaction between the seller and the buyer. Therefore, during the Covid-19 pandemic, sales turnover decreased drastically. In fact, if florists are able to take advantage of social media this problem can be handled. The implementation of this activity aims to provide guidance to florists regarding the use of media social media and the importance of creating a special website for Bangun Sari Lama village to facilitate online sales on line. The method of implementing this activity is done offline, namely socialization and sharing questionnaire to 20 respondents. In this activity, information was obtained that there are still many florists who lack working capital so that it has an impact on the quality of ornamental plants sold and then causes low levels of income and their ability to market their business.

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Journal Info
Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

abdimas

Publisher

Universitas Sumatera Utara

Subject

Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

Description

ABDIMAS TALENTA merupakan Jurnal Pengabdian Kepada Masyarakat yang diterbitkan oleh Lembaga Pengabdian/Pelayanan kepada Masyarakat Universitas Sumatera Utara (LPPM ...