Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Vol. 1 No. 2 (2023): JULI 2023

Sosialisasi Dan Stimulasi Pembuatan Konten Digital Produk UMKM Kepada Siswa SMAK Yos Sudarso Kota Batam

Syafruddin Rais (Politeknik Pariwisata Batam)
Dailami. (Unknown)
Natal Olotua Sipayung (Unknown)

Article Info

Publish Date
25 Jul 2023

Abstract

Many MSME (Micro, Small and Medium Enterprises) actors are covered by their lack of knowledge about digital marketing and electronic commerce (e-commerce). Take advantage of the potential in digital marketing and how to create good digital content to attract customers. Based on various facts obtained from the field, it can be formulated that the problems that arise in the EPI (Excellent Preneur Indonesia) MSME community are: lack of content creation and content sharing for digital marketing content. This problem prompted the community service team to provide outreach regarding digital content creation for the development of the MSME community. The method used is in the form of lectures, then questions and answers, and practice of creating content. The outreach was attended by 25 participants and went smoothly. This service activity produced results, including being able to increase knowledge and motivation as well as participants' ideas for creating digital content for the business they were running and adjusted according to target customers.

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Journal Info
Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Website

Abbrev

jurnalkekerwisata

Publisher

Politeknik Pariwisata Batam

Subject

Humanities Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Description

Jurnal Keker Wisata ini wadah publikasi yang fokus pada semua kegiaatan pengabdian kepada masyarakat. Kegiatan pengabdian ini bertujuan untuk membina dosen dan mahasiswa dalam meningkatkan kemampuan, keterampilan, dan kemandirian dalam melaksanakan pengabdian pada masyarakat serta mempublikasikan ...