JURNAL BESEMAH
Vol. 2 No. 2 (2023): JULI-DESEMBER

Sosialisasi dan Pelatihan Digital Marketing sebagai Bentuk Promosi terhadap Peningkatan Daya Tarik Konsumen pada Produk Lokal

Pambudi, Agung (Unknown)
Takarini, Nurjanti (Unknown)

Article Info

Publish Date
17 Jul 2023

Abstract

Local products in Indonesia are very diverse, but still underestimated by the Indonesian people assuming the quality is still not good. Digitalization of marketing applied in the promotion of local products will help change the stigma of the community on local products. Good and widespread promotion makes people know the quality offered so that consumer attraction can increase. MSME actors, most of whom are housewives, will find it difficult to penetrate digital marketing without assistance from other parties. The purpose of this service is to increase the skills possessed by MSME actors so that they can keep up with the times to penetrate digital marketing. Through this activity, it is expected to increase skills and increase knowledge to MSME players so that they can market their products more widely.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL BESEMAH
Website

Abbrev

jurnalbesemahBI

Publisher

Gayaku Publisher

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

JURNAL BESEMAH adalah Jurnal Pengabdian dan Pemberdayaan Masyarakat diterbitkan oleh Gayaku Publisher adalah peer reviewed journal yang memuat artikel artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan hasil penelitian terapan lainnya. ...